Launch of L'Oreal Professional New Hair Colors
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15/05/12  L’Oréal Professionnel has launched a tone-on-tone revolution with its new Dia Light and Dia Richesse hair colors in Pakistan.

House of French hairdressing, L’Oréal Professionnel launched Dia Light and Dia Richesse with a series of educational workshops in Karachi and Lahore. At the launching event, L’Oréal Professionnel’s Global Technical Consultant, Eduard Dabican showcased his professional expertise by creating innovative looks using new ready to wear hair shades of new Dia range.

Launch of L’Oréal Professionnel new hair colors was joined in by Eduard Dabican, L’Oreal Professional Products Division Business Manager, Sadia Shah, Moona from Beauty Icon, and many others.

L’Oréal Professionnel is the partner to many hairdressers worldwide including top stylists from Pakistan.

Media and PR of launch of L'Oreal Professional tone-on-tone revolution Dia Light and Dia Richesse was managed by Lotus.

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